How We Build

4-phase operating model. 9-24 months. Validation to spin-out.

Operating Model Overview

Our operating model is disciplined. Each phase has specific gates, deliverables, and success criteria.

Core Principle:
We don't build products in a vacuum. Every phase is customer-driven and focused on reaching repeatable revenue. We kill ventures that don't validate, and scale those that do.

Phase 1: Validate

Team Size 2–3 people
Success Metric Go/Kill decision

Objectives

  • Customer interviews with target ICP
  • Problem validation — Does this problem exist? Is it painful?
  • Willingness-to-pay assessment — Would they pay for a solution?
  • Competitive landscape analysis

Activities

Research
  • 15-20 customer interviews
  • Market sizing research
  • Competitive analysis
Decision
  • Synthesis of findings
  • Go/Kill recommendation
  • Phase 2 planning if Go
Gate Criteria (Must Have All):
  • At least 8/15 interviewees express strong willingness to pay
  • Clear problem statement validated by target market
  • Addressable market > $50M annually
  • Differentiated approach vs. competitors

Phase 2: Monetize

Team Size 4–5 people
Success Metric First paying customer

Objectives

  • Build minimum viable product (MVP)
  • Launch billing/payment infrastructure
  • Acquire first 5–10 paying customers
  • Validate product-market fit signals

Activities

Build
  • MVP using shared infrastructure
  • Billing integration (Stripe/Paddle)
  • Basic docs & onboarding
Launch & Sell
  • Founder-led outreach to validated ICP
  • Free trials → paid conversions
  • Customer feedback loops
Gate Criteria (Must Have All):
  • MVP launched and live (not perfect, but functional)
  • Billing operational — Real customers paying
  • Minimum 5 paying customers or strong pipeline
  • Churn < 50% monthly (initial customer cohorts)

Phase 3: Scale

Team Size 6–10 people
Success Metric $10K MRR / Repeatable GTM

Objectives

  • Operator installation — Experienced CEO/Operator takes helm
  • Product scalability — Ready for growth
  • Repeatable GTM — Founder-led sales model systematized
  • Independent company structure — Legal, financial, operational

Activities

Optimize
  • Scale infrastructure for growth
  • Product refinement based on customer feedback
  • Documentation & onboarding improvement
Build GTM
  • Operator recruitment & onboarding
  • Sales process systematization
  • Marketing infrastructure
Gate Criteria (Must Have All):
  • Operator or CEO in role
  • $10K+ Monthly Recurring Revenue (MRR) achieved
  • Repeatable GTM — Customer acquisition process documented
  • Independent company structure — Can operate without Maigha

Phase 4: Spin-Out (9–24 Months)

Timeline 9–24 months
Team Size 10–30+ people
Success Metric $50K+ MRR / VC Ready

Objectives

  • Achieve venture scale — $50K+ MRR
  • Operational maturity — SOC2, legal, financial controls
  • Independent identity — Brand, product, market position
  • VC readiness — Growth narrative, financials, team

Activities

Operational Excellence
  • SOC2 certification
  • Financial reporting infrastructure
  • People & culture systems
Growth & Scale
  • Product expansion
  • Sales team scaling
  • Market leadership positioning

Possible Outcomes

Venture Capital Route

Company raises Series A/B from institutional VCs. Maigha reduces ownership stake to advisor level. Venture operates as independent company.

Profitable Independence

Company reaches profitability and sustained growth. Maigha reduces ownership but maintains strategic partnership. No external capital needed.

Operating Principles

How we run the studio day to day—aligned with the same bar as our Philosophy.

Truth from the customer

Validation is paid attention and paid invoices—not dashboard theater. Every gate in the model asks whether the market still wants this.

Platform before heroics

Shared infrastructure and playbooks beat late-night saves. We systematize what works so ventures compound instead of restarting from zero.

Founder-close to the problem

Early GTM stays founder-led. That intimacy is how vertical products stay sharp—and how weak ideas get killed before they burn capital.

Spin-out ready by design

We build toward operators, clean structure, and diligence-ready systems—so a venture can leave the studio stronger than it entered.

What We Provide

Maigha doesn't just give you capital. We provide infrastructure, expertise, and operational support at every phase.

Infrastructure & Tools
  • Authentication & user management
  • Billing & payment integration
  • Analytics & observability
  • AI pipelines & ML infrastructure
  • DevOps & deployment automation
Operational Support
  • Customer validation frameworks
  • GTM playbooks & templates
  • Operator recruitment & vetting
  • Financial & legal guidance
  • Technical architecture reviews

Ready to Apply Our Framework?

Whether you have a validated idea or just domain expertise, our model works.

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